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SUPERCHARGE YOURSELF

We all have dreams to fulfill, goals to achieve, targets to reach. The power to realise these aims lies within us, but often we are left searching for that final piece of the puzzle, that extra push to truly maximise our potential.

Black Insomnia brings you the focus you need, the energy boost that gets you over the line.

Don’t just recharge, supercharge!

Made for those who want more. Do more.

Black Insomnia is for the everyday warrior, the everyday athlete. Those who compete against the odds, whatever the setting, whatever the goal. Those who don’t settle for good enough, those who want more.

Focus, on the court, in the gym, at your desk, at your home, in your life. It doesn’t matter if it’s your first time or thousandth, if you’re a rookie or an expert, Black Insomnia is here to help you get more, and to maximise your full potential.

BLACK INSOMNIA IS Bold

Our Impact

We make our impact by helping people achieve their full potential in a natural way. We don’t stand for the add-ons, the extras, the synthetic stuff. It’s not necessary.

We’ve produced the 100% natural alternative to energy drinks so our customers have peace of mind while they conquer their world. Supercharge yourself in the cleanest way imaginable!

Our Origin

In 2016 our founder, Sean Kristafor, felt it was high time someone offered something better, beyond the ordinary, stronger, darker and with an edge. Along with the Black Insomnia team, he set about roasting our first batch of game-changing coffee beans.

With that first roast Black Insomnia was born and the coffee industry rebooted. 1105 mg of caffeine per cup, naturally extracted from nothing but coffee and water, and confirmed via liquid chromatography by a Swiss-based lab. Black Insomnia had changed the game and produced the most energising coffee on the market. Seven years on, we’re only getting stronger.

THE HEART OF BLACK Insomnia

Jim Walker
CEO
Jim, our CEO and co-founder is a seasoned entrepreneur, experienced across oil and gas, tech, manufacturing and nutraceuticals. He uses Black Insomnia to find balance in his daily energy and motivation. Beyond the boardroom, he's an avid rugby enthusiast, music aficionado and writer.
Alexander Sacken
COO
Alexander, our COO and father of four, brings extensive business leadership and startup expertise to our team. He's a sustainability advocate, once embarking on a year-long journey through Asia avoiding air travel, and is now committed to educating younger generations about eco-friendly living. In his leisure time, he relies on Black Insomnia to fuel his love for scuba diving and skiing.
Klemens Wressnig
CFO/COO
Klemens, auch mit vier Kindern gesegnet, ist der Kaufmann und Stratege im Team. Mit viel Erfahrung als Führungskraft in der Industrie – Verpackung, Licht und Hydraulik – sowie in der Werbung, liebt er es, den Spagat zwischen Beschaffung, Herstellung und Vertrieb auf höchstem Niveau zu betreiben und sicherzustellen, dass die Exzellenz der Prozesse mit den kaufmännischen Anforderungen zusammenpasst. Als passionierter Fußball- und Tennisspieler nutzt er Black Insomnia vor sportlichen Herausforderungen und auch gerne mal in der Arbeit oder auf langen Autofahrten. Übrigens: seine Kinder lieben Black Insomnia ebenso sehr wie er.
Keith Davis
CFO
Keith, our CFO, has a history of fostering business growth and financial leadership. He's always been a financial wizard, supporting numerous businesses before becoming Black Insomnia's chief bean counter.
Katharina Erdtmann
Head of Supply Chain & Business Development
Katharina is our Head of Business Development and Supply Chain. She is always curious about optimizing the processes on how our products can get to you in the smoothest way possible. She is constantly looking around for new ideas on how to develop our products and brand further. No sales channel is too far, no idea too whacky. With the extra energy from a smooth cup of Black Insomnia every morning, she goes above and beyond her own limits so everyone in the world can enjoy the true caffeine kick they deserve.
Matt Hill
Head of Marketing
Matt thrives on crafting compelling campaigns and seeking life's adventures. When he's not shaping marketing strategies, he's tearing up trails on his mountain bike, exploring the Southern African bushveldt or indulging in his deep passion for coffee, enriching our team's daily routine.
Marian Rita
Management Associate
Marian is our Customer Service and Supply Chain guru. Hailing from Spain, she thrives in an international setting and has lived in numerous countries, indulging in her passion for travel, people and languages. Beyond work, Marian dedicates countless hours of extra-curricular study to quench her thirst for knowledge, always fueled by a Black Insomnia caffeine boost.
Our origin

One cannot talk about the origin of Black Insomnia without mentioning our founder, Sean Kristafor. In 2016, he felt it was about time we offered something quite unordinary, above average, stronger, darker, and with an edge.

Black Insomnia was then born and debuted in South Africa with the vision of rebooting the coffee industry. In 2018, it was proven that Black Insomnia has 4X more caffeine than the average cup of coffee. That’s four times stronger than the average cup of coffee. Now the high-caffeine world is our playground.

2016

Black Insomnia born in Cape Town, founded by Sean Kristafor

2018
  • Improved recipe that delivers 1105mg caffeine per cup - the World's Strongest Coffee was born
  • Packaging changed to aluminium tins for better sustainability and reusability
2019
  • Good Morning America! Black Insomnia launches in the USA
  • EU Expansion - Black Insomnia ships first products to Czech Republic, Poland and Russia
2020
  • New products! Compostable espresso Capsules and Pour-Over Coffee Bags launched.
  • Coffee with the Queen! Black Insomnia launches in the UK!
  • Caffeine on the rocks! Black Insomnia launches in Dubai!
2021
  • Down Under! Black Insomnia launches in Australia!
  • Starker Kaffee! Black Insomnia launches in Germany!
  • Extreme, eh? Black Insomnia launches in Canada!
2022
  • Black Insomnia Cold Brew launches - the natural alternative to energy drinks!
  • Brand update complete and launched!
  • Caffeine Rock! Black Insomnia launches in Finland!
  • Over the Andes! Black Insomnia launches in Chile!
  • Danish Approval! Black Insomnia launches in Denmark!
2023
  • Seoul Traders! Black Insomnia launches in South Korea! Reaching for the sky!
  • Black Insomnia launches in Hong Kong!
HERE’S YOUR CHANCE TO BE BOLD AND ASK ANY QUESTION TO THE INSOMNIAC TEAM
Contact us
HERE’S YOUR CHANCE TO BE BOLD AND ASK ANY QUESTION TO THE INSOMNIAC TEAM
Contact us
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